Fullerton Markets

Trading made simple with Asia’s fastest-growing brokerage firms

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Industry: Brokerage Firms (BFSI)

Services Offered: Native iOS and Android App development

Core Technologies Used: Android native, iOS native

Country: Singapore

Project Duration: 6+ Months

About Fullerton Markets

How the journey
started?

Reading Time: 4 min read

Challenges we faced

FinTech is paving a new wave in the global economy and disrupting legacy systems in many ways. Banks and financial institutions are gradually understanding the need to adopt a more collaborative approach than mere competition. The challenge however is to build platforms effective and efficient enough to aid real people who are dealing with funds directly.

While building the app for Fullerton Markets therefore, the challenge has primarily been towards integrating with the existing system to build a scalable architecture to support mobile applications on top of the existing platform.

This involved building a comprehensive platform collates and presents relevant trading resources/information in one place, so as to keep one updated on events, offerings and relevant news from Fullerton Markets. The app moreover would contribute to the larger goal of adapting to a mobile-first generation and moving users from the web to applications.

Web to Mobile App

Realizing the potential of the mobile-first generation, the immediate POA was to scale from a web to mobile platform

Convert Content

Proprietary content, PDF files, trading documents. All material initially built for the web (larger screen) now had to be converted so as to keep it readable on mobiles.

Design & Development

Include dual light and dark theme (back when the design theme was new and trending), show useful features/ keep hidden features, maintain the theme of the brand and platform while designing the UI/UX for mobile.

What we did

Our Solutions

The goal was to build a mobile app from scratch that would incorporate the best in design and technology to deliver an unmatched user experience. The strategy was to first brainstorm with core team players to identify existing drawbacks, dependencies, challenges, market trends, existing competition etc. Following this, a more systematic approach to designing and UI/UX was outlined, before moving to development, so as to build an app that’s easy-to-use, engaging, action-oriented and delivery-driven.

Day1’s strategy and approach also involved using the right technology to back distinct features, while leverage the company’s existing strengths. For instance, with the safety of funds as a core strength, the app included the ‘easy deposit and withdrawal’ feature allowing users to view their trading account and transfer funds conveniently.

The Final Experience

Day1 has built an app that is easy-to-access, technology-driven and delivers the best user experience. With features such as diverse multimedia content, prompt assistance, interactive onboarding experience, monitoring business growth etc. the Fullerton Markets app is setting new records in the world of trading apps.

iOS and Android App

By building a native iOS and Android app, the platform can now tap both mobile and desktop audiences across the APAC market.

Improved Security & Service

With Live Chat and additional layers of filter for security, the mobile platform offres security in transaction and easy access to customer support, 24//7

Built for the Future

Fullerton Markets wanted to be ready for the mobile generation, and the app we built incorporates the best of multimedia, interactive content etc. to keep it sleek and modern.

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